Most consultants hand over a market report and stop there. We build the entry strategy into your business plan, then open the doors — distributors, agents and industry figures in the market you are entering.
Research reports are easy to buy. What usually goes missing is everything after: who to meet, in what order to enter, and what has to happen in the first six months. Without that, the report ends up in a drawer. That is the part we take on.
We come in before the decision is made, not after.
Not just what to do, but in what order.
This is where we differ most. We connect you to people, not to a list.
We look at the product, the target market and your internal capacity first. If it is too early to go, we say so.
Business plan and entry strategy come together as one executable plan, delivered as a report with a working session.
We approach distributors and industry figures on the ground and set up the meetings, attending where it helps.
We remain through the early operating period, and can take on channel management and marketing execution.
Once you are in a market, the brand has to be built there. We run content and paid media as two tracks, and apply AI to the repetitive production work to cut both turnaround and cost.
Decide how the brand should look in this market, then fill the channel accordingly.
Judged on what the spend actually returned.
Not everywhere. We use it for the high-volume, repetitive work — image variations, copy alternates, first-cut video, performance data cleanup — which is where it saves real time and money. Anything that requires brand judgement is still reviewed by a person.
Client names withheld. Named case studies available on request.
Over ten years posted in Europe with Samsung Electronics, working in product planning, marketing and corporate brand strategy. Later CMO of Sony Korea, CEO of Kodak Korea and of iriver, and COO of the Mirae N Group.
Having run a full manufacturing value chain and both domestic and overseas distribution — and having built the relationships that came with it — is what this practice rests on.
Tell us the product and the country you have in mind. The first conversation ends with a defined scope and a fee.